Sheffield United manager Nigel Adkins has urged supporters to back the club’s efforts to raise awareness of breast cancer when Millwall visit Bramall Lane this weekend.
Pink cards will be distributed in the Duchy Homes Family Stand before Saturday’s League One fixture while the players are set to wear special commemorative shirts with fans invited to bid for them on eBay afterwards.
Throwing his weight behind the initiative, Adkins said: “It’s a great football club from a community point of view. Mark Todd, Paul Reeves in the commercial department, Sue Beeley and Dave McCarthy; everyone works so hard to make sure that’s the case and does their bid.
“We are supporting the charity, raising awareness and painting the ground pink, so to speak. Everybody has got a role to play and I think it’s great that we, as a club, are doing this.”
United’s first team squad and coaching staff appeared in a specially commissioned video, released earlier this week, to raise awareness of what Adkins described as “a vitally important cause.” Directors have pledged to wear pink ties for the match which kicks-off at 12.15pm.
“There are lots of activities going on,” Adkins said. “And we all need to embrace them.”