Paul Dickov looks set to be beaten by a Premier League club in the race to sign his most eye-catching summer target.
The Rovers boss was hoping to exploit his contacts at Manchester City to pave the way for a season-long loan deal for hot shot striker John Guidetti.
But a queue of Premier League clubs has begun to form, all eager to land the 21-year-old Swede.
Guidetti netted 20 goals in 23 appearances while on loan at Feyenoord, leading to the Dutch side’s boss Ronald Koeman saying he could be as good as compatriot Zlatan Ibrahimovic.
Dickov has refused to hold back his ambition with the calibre of players on his list of transfer targets for Rovers.
Also in his sights is Manchester United youngster Nick Powell who joined from Crewe last summer for a fee that could rise to £6m.
The striker-turned-midfielder made six appearances for United last term but has failed to hold down a regular squad place.
While the hunt for Powell goes on, Dickov seems set for disappointment when it comes to a deal for Guidetti.
Sunderland have emerged as the favourites for his services after his agent Roberto De Fanti was named the Black Cats’ director of football.
Aston Villa, Swansea, Newcastle and Galatasaray are also all reportedly interested.
Guidetti’s future at Eastlands is uncertain due to City’s sacking of Roberto Mancini.
Dickov was looking to offer the young striker the chance to get his career back on track in the Championship after a difficult year.
Guidetti looked set to join up with the Sweden senior squad for Euro 2012 but suffered an untimely knee injury which kept him out for the next nine months.
A mooted January loan deal failed to materialise, as did a long-awaited chance in the senior squad as Guidetti spent the remainder of last season in City’s elite development squad.
The likely disappointment over failing to land Guidetti will not stop Dickov returning to former club City to enquire which young stars would be available.
Full back Reece Wabara is among those City youngsters tipped for a loan move.
Dickov has moved to allay fears he will fill his Rovers squad with loan signings and has pledged to give the club’s own youngsters a chance before taking in other clubs’ prospects.
“We won’t flood the squad with loan signings. That’s not the plan,” said the Scot.
“But a few quality long term loan additions can help us.”