Seventy years of service has superstores beaten

Taylors of Tickhill pictured in 1963.
Taylors of Tickhill pictured in 1963.

SPRAWLING supermarkets might be taking over the world - but one business is still providing traditional service with a smile after almost 70 years in the same family hands.

For Tickhill-based Taylors is still going strong, holding its own against the likes of Tesco and Asda by ensuring that it goes the extra mile for its customers.

Roy Taylor and his son Christopher, outside the shop on Market Place, Tickhill.  Picture: Liz Mockler D2384LM

Roy Taylor and his son Christopher, outside the shop on Market Place, Tickhill. Picture: Liz Mockler D2384LM

And while things have changed beyond recognition at the Market Place store since its early days, current partners, father and son duo Roy and Christopher are determined to keep a touch of the traditional alive.

“A lot of our customers have been coming here a long time and many of them come 20 or 30 miles to do their shopping. We believe we can offer something that most of the modern supermarkets can’t,” Christopher said.

Indeed, there’s not many places where you can select from a range of ground coffees and have them weighed out for you by smartly-attired, overall-clad assistants or savour over the huge range of fresh cheeses on offer - the biggest in the area.

And then there’s a selection of more than 300 wines from around the globe, fresh, locally sourced delicacies such as bread, fish and meat - all behind the shop’s permanently decorated Georgian bay windows, which all help add to the sense of charm served up with the Taylors experience.

But while some reminders of a bygone era remain, there have been a whole raft of changes since Roy’s parents Osbert and Bessie Taylor first threw open the shop’s doors in 1946.

Said Roy: “The first day’s takings were £1 10s and 6d, the shop was open until ten at night and people used to be able to buy beer on draught.

“As the business developed, it was the first shop in Tickhill to have a fluorescent light. People used to come from miles around to look at it,”

The shop was also at the forefront of its field by being the first locally to have refregeriated produce and later led the way in chip and pin technology - now commonplace in shops today.

Although not all the family’s ideas were met with warmth.

“They used to transport the fruit and vegetables on the bus from Doncaster until they were told to stop!” added Roy.

And when American-style self-service shopping was introduced for the first time, shoppers had to be shown what to do.

Christopher said: “The customers really didn’t understand how it all worked and needed guidance with the baskets, the tills, everything in those early days.

“A lot has changed but we still put the customers first and help with things like delivery and trying to stock some of the special things they want, items that can’t be found anywhere else.

“I think its things like that that make all the difference.”