Dozens join early morning queue as new Wilko store opens in Sheffield

Staff at the new store celebrate the opening.
Staff at the new store celebrate the opening.

More than 70 eager shoppers started queuing early in the morning for the opening of a new Wilko store in Sheffield.

Local shoppers descended on the new store at St James Retail Park, with queues outside the shop starting to form at 7.30am - hours ahead of its opening.

Wilko is the latest addition to St James Retail Park.

Wilko is the latest addition to St James Retail Park.

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The first 100 customers received a £5 gift card and goody bags while shoppers on the day enjoyed free cupcakes.

A ceremonial ribbon cutting was led by Wilko's Anthony Houghton and Tom Rahilly, a representative from Save the Children who attended on behalf of the Wilko Charity Partnership.

Wilko St James Retail Park branch manager Andrew Billam presented the charity partnership with a £600 cheque for all three charities.

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And the fun is set to continue when St James Retail Park formally launches too – on the 7 July, Wilko customers will be treated to free ice cream.

Mr Billam said: “We have been overwhelmed by the support of the local people, it’s a very positive start to our residence here at St James Retail Park and we can’t wait to welcome more customers to the new store.”

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Founded in 1930 by JK Wilkinson, the company was created to deliver his vision of providing customers with a huge choice of product at the best possible price combined with top customer service.

The firm remains a third generation, family-owned business after more than 85 years of trading and the chain has 418 stores across the UK.