Jobs boost at Barnsley-based marketing firm

husband and wife team at Rethink CMYK Ltd Joel and Amanda Dickinson.
husband and wife team at Rethink CMYK Ltd Joel and Amanda Dickinson.

A Barnsley-based marketing company is aiming for expansion and jobs creation after investing more than £500, 000 into moving to new premises.

Rethink CMYK Ltd has relocated into a 10,000 sq ft unit at Shortwood Business Park, near Hoyland, which is part of the Sheffield City Region Enterprise Zone.

The company has invested £510,000 into fitting-out its new workspace, including a purpose built, climate-controlled press room that houses cutting edge digital print and production equipment.

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Established in April last year, the new enterprise is led by husband and wife team Joel and Amanda Dickinson, who each have more than 30 years’ experience in the media marketing industry behind them.

Joel said: “We’ve brought our experienced workforce of 14 with us, plus a whole load of passion and ambition. Our aim is now to expand the business and create seven new jobs in 2016.

“The cross-media marketing industry has transformed in recent years with huge advances in digital technology and a far greater understanding of how this can be best used with a mind to rewarding the consumer. We feel this is an excellent time to invest in our new business and puts us in a strong position to increase trade by up to 30 per cent over the next 12 months.”

Rethink has already begun a recruitment drive to fill new posts in marketing, software development and accountancy.

The firm is set to invest a further £110,000 in additional software technology to create an integrated cross-media marketing platform for the delivery of complex marketing campaigns across print and digital media.

Rethink handles orders which range in size from a set of business cards for small firms to thousands of full-colour brochures for large national retailers such as Maplin.

Their recent move was supported by Enterprising Barnsley, the business development arm of Barnsley Council.