Mexborough has historically been a market town and its lifeblood has traditionally been dependent on the success of town centre traders.
Both aspects of the town centre have taken a beating in recent years, the recession has not helped, market stall rents have soared and there are several supermarket developments planned away from the High Street.
The entire shopping landscape has been altered by online purchasing, which has affected all traders and has seen the demise of several retailing sectors.
The future of shopping in Mexborough town centre will be decided by how wisely money from the Government and cash coming in as a result of recent planning applications is spent.
A public meeting which is due to take place this evening could well decide what direction this takes.
Could moving the stalls into the town centre help breathe life back?
Councillors seem to think so as there is more natural footfall in the precinct and York Square could be used as an open public space, with entertainment and fountains.
If there was an obvious magic bullet which could restore the town centre back to its historic prosperity, it would have been used.
So the options are limited and so is the cash.
These days £50,000 does not pay for a great deal, but perhaps the improvements which could be made will lever in more investment.
So ideas are at a premium.
And anyone who has a stake in the town centre should attend the meeting.