'Fun and colourful' stationary retailer Smiggle opens Doncaster store today

Described as Australia's most fun and colourful stationary retailer, the store will be the company's 61st outlet in the UK.

The brand’s products are focused on using bold colours and quirky graphics. Items for sale include bright backpacks, popping pencil cases, scented stationery, gadgets and gizmos.

John Cheston, managing director, said: "There really is nothing like Smiggle anywhere else on the high street.

"It’s important for us to inject fun into everything we do – from product design to store design, we will always focus on delivering to our fans the most original and playful stationery possible.

"We look forward to welcoming families in our store who know of the brand and are excited for our arrival, as well as introducing the colourful world of Smiggle to new fans in the area.”