More than 70 eager shoppers started queuing early in the morning for the opening of a new Wilko store in Sheffield.
Local shoppers descended on the new store at St James Retail Park, with queues outside the shop starting to form at 7.30am - hours ahead of its opening.
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The first 100 customers received a £5 gift card and goody bags while shoppers on the day enjoyed free cupcakes.
A ceremonial ribbon cutting was led by Wilko's Anthony Houghton and Tom Rahilly, a representative from Save the Children who attended on behalf of the Wilko Charity Partnership.
Wilko St James Retail Park branch manager Andrew Billam presented the charity partnership with a £600 cheque for all three charities.
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And the fun is set to continue when St James Retail Park formally launches too – on the 7 July, Wilko customers will be treated to free ice cream.
Mr Billam said: “We have been overwhelmed by the support of the local people, it’s a very positive start to our residence here at St James Retail Park and we can’t wait to welcome more customers to the new store.”
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Founded in 1930 by JK Wilkinson, the company was created to deliver his vision of providing customers with a huge choice of product at the best possible price combined with top customer service.
The firm remains a third generation, family-owned business after more than 85 years of trading and the chain has 418 stores across the UK.