A landmark Doncaster hotel is to retain its traditional name following a refurbishment.
There were fears that The Danum Hotel would lose its identity after it was announced the building would become the Mercure Doncaster this autumn after a revamp.
But now bosses have said the full name of the venue will be the Mercure Doncaster Danum Hotel folllowing the rebrand by leading European and global hotel chain AccorHotels.
The 62-room hotel will be the firm’s first in Doncaster and the building is currently being given a massive makeover.
A spokesman for the company said: “Increasing its significant footprint in the Midlands and the North of England, the new Mercure will be AccorHotels’ first hotel in Doncaster and is perfectly placed within walking distance of the train station and a five minute drive from Doncaster Racecourse.”
The Mercure Doncaster Danum Hotel will be operated under a franchise agreement with Cairn Hotel Group.
The hotel is currently undergoing a major transformation and extensive refurbishment programme and will boast Mercure’s open lobby concept allowing guests to work, play and socialise.
The restaurant is being fully re-fitted and renamed to Anthony’s Bar and Restaurant to accommodate up to 70 diners.
All 62 bedrooms are being redesigned by MatthewsMee of Wakefield and will include Hypnos beds and 32-inch TV screens as standard.
The ballroom is also due to be refurbished with capacity to hold 250 guests.
Mercure has more than 711 hotels worldwide, of which 75 are in the United Kingdom.
Jonathan Sheard of AccorHotels UK and Ireland said: “We are pleased to announce our first hotel in Doncaster.
“The Mercure Doncaster Danum Hotel, in line with the brand, will be a locally inspired hotel and we look forward to the opening in the autumn.”
Thomas Dubaere, managing director of AccorHotels UK and Ireland said: “This opening demonstrates the attractiveness of the Mercure brand to franchise partners and is another important step in the progress towards our ambitious target to open 300 hotels in the UK and Ireland over the coming years.”
The hotel is one of Doncaster town centre’s best known landmarks and first opened its doors in 1909 on a huge site on the corner of Cleveland Street and High Street. It was built on the former site of the Ram Hotel and even further back in time was the Bay Horse Inn.
It has welcomed a host of famous guests down the years including film star Ewan McGregor and the late TV prankster Jeremy Beadle and was also used for filming of hit television show Flog It.