A Twitter feud between Doncaster Rovers and Crewe has come back to bite the club after Rovers were virtually doomed to League Two.
Bottom side Crewe all but condemned Rovers to relegation with a crushing 3-1 defeat this afternoon - and they were quick to gloat and remind Rovers of a tweet war before Christmas.
The pair traded insults on Twitter earlier in the season when Rovers came from 2-1 down against the Railwayman in the closing minutes of the match at the Keepmoat to triumph 3-2.
But Crewe, already relegated themselves, were quick to rub salt into Rovers' wounds by re-igniting the row with a cutting tweet posted shortly after the final whistle, saying they were "SorryNotSorry" to condemn Rovers to the drop.
The club's official Twitter feed posted: "FT: Crewe 3-1 Doncaster: Ainley, Haber & Inman goals all but relegate @drfc_official at Gresty Road #SorryNotSorry #crewealex #DRFC."
In December both clubs were blasted by fans after becoming embroiled in a war of words on Twitter.
The two clubs began goading each other on social media after Rovers dramatic victory over their rivals.
Both clubs tweeted insults following Rovers’ 3-2 win, with each club’s official Twitter feed used to continue the battle.
The visitors appeared to have grabbed all three points after going 2-1 up in the 90th minute but Rovers hit back to grab two goals in injury time to seal a 3-2 win.
Back before Christmas, Rovers were quick to rub salt into the Cheshire side’s wounds by tweeting a link to the last-gasp goals which also included the message “sorry not sorry.”
Crewe responded with a clip to Rovers getting relegated at Leicester at the end of the 2013-14 season with the hashtag #whoops as well as taunts about their 8-0 victory over Rovers in December 2002, adding the line “Thank you and goodnight.”
Rovers then hit back printing a photo of the League One table upside down - appearing to show bottom placed Crewe at the top.
An accompanying tweet read: “@crewealexfc ouch! Wrong side of bed this morning? Hope this cheers you up.”
But fans were unimpressed with the Twitter war, with Rovers fan Robert Ghosh tweeting: “Just read @drfc_official tweets with @crewealexfc I’m guessing it’s Junior Takeover day again today? #drfc.”
Rovers fanzine Popular Stand tweeted: “You know what football is all about? It’s about official club twitter accounts exchanging #epicbantz. Can’t we just enjoy a win?”
Rovers are three points from safety with only one game to play and need to rely on an improbable huge victory over Burton and rely on heavy defeats for Fleetwood in their final games to stay up.
However, boss Darren Ferguson has already admitted the club are relegated.