Doncaster has been named among the best racecourses in the country for the second year in a row.
The Town Moor racecourse, which plays host to some 36 racedays annually, has been named among the top ten courses in the country, based on customer experience ratings gathered in a nation-wide assessment programme.
The Racecourse Association (RCA) revealed the top ten - which also included courses such as Ascot, Epsom Downs, Royal Windsor and York – after racecourses across England and Wales were rated on their visitor experience by VisitEngland, the country’s national tourist board.
Mark Spincer, managing director of Doncaster Racecourse, said: “We’re delighted to have been named once again alongside some of the biggest and best-known racing venues in the country in VisitEngland’s top ten list of visitor attractions.
“We genuinely believe that we offer a fantastic customer experience to each and every person who visits Town Moor each year, but to have this confirmed by an organisation that works with visitor and tourism attractions of all different kinds right across the country is proof that we are getting our offer just right.”
The judging for the VisitEngland Quality Assured Racecourse Scheme saw racecourses across England and Wales independently assessed and marked on all aspects of the customer experience including the efficiency and friendliness of their customer service and the availability and cleanliness of facilities. For the first time, Owners’ and Trainers’ Facilities were included in the assessments and this was reflected in the racecourse’s overall score.
The scheme continues for 2014 and will see some slight developments which will bring racecourse assessment in line with other attractions assessed by VisitEngland. It will also see the introduction of accolades which are individual awards that represent excellence in specific areas of the assessment. These will include:
· Best food outlet (takeaway style)
· Best café (walk-up only, seated meals, can be buffet/table service)
· Lovely Loos
· Visitor Information and Signage (racecard, internal and external signage, car parks, PA and CCTV)
· Best Bar Area
RCA racecourse services director, Caroline Davies commented: “We are delighted to be able to continue our partnership with VisitEngland to offer customers a guarantee of quality when they visit British racecourses. This scheme, along with the one run by VisitScotland, makes sure that racecourses are able to get constructive feedback which they can use to help them identify their strengths as well as areas that may need improvement.
“The variety in the racecourses that have made the top ten in 2013 is testament to the idea that you don’t need to be a big racecourse to offer a top quality visitor attraction and we believe the changes that we have made to the VAQAS scheme in 2014 will only go to help racecourses achieve even more in this area.”
For more information about racing and events at Doncaster Racecourse, visit www.doncaster-racecourse.co.uk or to buy tickets, call 01302 304200.