Dedicated breastfeeding room opened at The Moor Market in Sheffield
A dedicated breastfeeding room has been opened at The Moor Market in Sheffield as part of a campaign to encourage the practice among new mums.
The room was unveiled today to give mothers a discreet area to feed their babies and it comes as part of World Breastfeeding Week (August 1 to 7).
Claire Robinson, breastfeeding friendly co-ordinator for public health in Sheffield, said there are now nearly 300 'breastfeeding friendly' venues across the city which are vital to giving new mums the support they need.
"It can be very daunting, in particularly a new mum, to do it for the first time and in front of other people.
"So it is something that mums need to learn in a comfortable, supportive and welcoming environment."
Medical experts say there are a number of health benefits of breastfeeding such as helping to protect the baby from illness and infections.
According to research by Swansea University, 40 per cent of women who stop breastfeeding by six weeks cite being judged, discouraged and shamed in public as a main reason.