Dearne pedestrians, cyclists and runners are being urged to make sure they ‘be bright, be seen’ when out and about at night.
The South Yorkshire Safer Roads Partnership is urging road users to make sure they wear bright clothing during the dark winter nights to ensure they are spotted more easily by motorists and reduce the chance of becoming the victim of a road traffic collision.
The launch of the campaign comes as the partnership revealed nine pedestrians and two cyclists were killed and nearly 200 people were seriously injured in road traffic collisions in 2013.
Joanne Wehrle, education manager at Safer Roads Partnership, said “At this time of year with the dark nights and mornings still with us, it is important that all road users think about how visible they are to other road users. “Wearing bright and reflective clothing will help drivers see other road users.
“To help, pedestrians, runners and cyclists can collect a free hi-visibility vest from the Safer Roads Partnership by calling in to Lifewise Centre at Kea Park Close at Hellaby near Rotherham.”
Pedestrians and cyclists are advised to wear brightly coloured or fluorescent clothing which shows up well in daylight and at dusk.
Wearing reflective gear, such as clip-on reflectors, arm bands or stickers, so that you can be seen in car headlights is also recommended.
In addition, people who received portable music players for Christmas are urged to refrain from using them when out walking, cycling or running, as they can be a distraction when crossing the road.
Meanwhile, motorists are asked to drive cautiously as forecasters predicted more bad weather.
Police are reminding road users that snow, ice and spray on the roads means stopping distances increase and drivers should be prepared for the unexpected on the road.
Drivers must also ensure their vehicles are fully serviced and tyres have good tread depth before setting out on winter journeys.
Ms Wehrle said: “We need to adapt the way we drive during winter and be prepared for journeys that may take us through varied weather, road and traffic conditions.
“Only travel at a speed at which you can stop within the distance you can see to be clear.
“Speed limits are the maximum in ideal conditions; in difficult conditions, they can often be too fast. Drivers should allow extra time for journeys, including time to properly de-ice their vehicle before setting off, and carry emergency kit such as waterproof jackets, gloves and boots, regardless of how long or short their journey may be.” Visit www.lifewise999.co.uk site.