Supermarket group Morrisons have unveiled a tie-up with online retailing giant Amazon.
Under the agreement, the grocer will provide a wholesale supplies to Amazon, giving customers of its Prime Now and Pantry services access to a “wide range” of fresh, frozen and packaged goods.
Morrisons said the deal would complement its bricks and mortar stores and enable it to grow sales volumes by tapping into its manufacturing, distribution and wholesale capabilities.
Chief executive David Potts said: “Today’s agreement is built on Morrisons’ unique strengths as a food maker. The combination of our fresh food expertise with Amazon’s online and logistics capabilities is compelling.
“This is a low risk and capital light wholesale supply arrangement that demonstrates the opportunity we have to become a broader business. We look forward to working with Amazon to develop and grow this partnership over the coming months.”