Sheffield-based outdoors retailer nets £200m sales

Chris Matthews, chief executive of GO Outdoors.
Chris Matthews, chief executive of GO Outdoors.

A Sheffield-based outdoor equipment and clothing retailer has achieved record sales of more than £200 million thanks to a rising trend in healthy lifestyles and family camping holidays.

GO Outdoors, which now has 53 outlets nationwide, delivered earnings of £11.6m in the year up to January - up from £10.2m in the previous 12 months.

It is the third consecutive year that the firm has delivered year on year growth in earnings.

At the same time, GO Outdoors saw takings including VAT increase to £215m up almost six per cent year on year.

In addition the company, which opened five new stores this year, made pre-tax profits of £3.1m in the year up to January – up from £1.5m in the previous 12 months.

Chris Matthews, chief executive, said the company is looking to build on this success and expand further.

He told The Star: “GO Outdoors is well placed to grow and develop from the strong performance of the last year.

“We are very proud of our Sheffield heritage. The city is undoubtably the outdoor capital of the UK, with more outdoor enthusiasts than any other city and the fantastic Peak District right on the doorstep. GO Outdoors’ story began at the legendary CCC shop near Bramhall Lane in the late 1960s with the current owners taking over in 1998.

“We are very much looking forward to continued expansion and introducing more people to the Go Outdoors brand.”

Mr Matthews said that in the last year the firm had seen growth in the sales of premium tents and accessories as customers invested in camping products that will allow their families to go camping for years to come.

The chain was founded in Sheffield in 1998 and offers customers equipment and clothing for outdoor activities such as walking, camping, cycling, fishing, running, climbing and riding.

The company employs around 2,000 staff at its outlets across the UK.

It is a private company backed by private equity and private investors.