New store is treat for bikers and its owners

Biker Glynne Ensor has turned a hobby into a business.
Biker Glynne Ensor has turned a hobby into a business.

AN ENTERPRISING cyclist has turned his passion for classic bikes into a business venture - and his wife has joined him for the ride.

Glynne and Keeley Ensor have teamed up to launch Ree-Cycle, an unusal South Yorkshire outlet offering new, used and reconditioned BMX, mountain and dirt bikes for the many fans of the sport.

With models available from the 1980s to the present day, the pair hope the store will eventually become the county’s largest second-hand bike shop.

They also aim to hold BMX shows, open days and otherevents in future.

The couple received plenty of support from the Chamber of Commerce to start the new venture and ensure it was on the right track.

Keeley, who is director of the business and has worked in towns around the region including Doncaster, received practical help from the Chamber.

Through the Regional Enterprise Programme, she was given marketing tips from business advisor Jav Khan.

Keeley commented: “Jav explained the ways in which we could get the Ree-Cycle name out there using our website, our Facebook page and Google.

“He also steered us towards some different avenues we hadn’t considered such as getting in touch with the Bolehills BMX track in Sheffield and using online biking forums to generate interest.

“As we have created a show area in our workshop, Jav advised us on making it customer friendly without losing the welcoming feel which has been generated by people dropping in to look around and chat about biking.

“You can sometimes feel alone when starting a business so the free help from Barnsley and Rotherham Chamber has been really welcome,” she added.

Glynne, a long-standing biking enthusiast, says he has created something of a relaxed ‘Aladdin’s Cave’ for fellow biking fanatics.

The store has a large range of spares, accessories and clothing. It also offers a bespoke service for anyone wanting to purchase a bike - although Glynne would like to keep them all.

He said that initial customer feedback had been very positive and encouraging.

“The bikes we sell are put together by hand with care and our customers really like that personal touch,” explained Glynne. “

“The bonus is that we are helping the environment by using parts and bikes that would otherwise have been destroyed,” he added.

Ree-Cycle is based on Hillside Court at Barbot Hall, Rotherham where people are welcome to drop by and browse around the showroom.