A new retro-American restaurant is set to open in Doncaster’s Frenchgate Shopping Centre.
Ed’s Easy Diner will be open in time for Christmas after the company identified Frenchgate as ‘the heart of shopping in Doncaster’.
Andrew Guy, chief executive officer, said: “Frenchgate is a fantastic opportunity for Ed’s Easy Diner and we are very pleased to be opening in the centre.
“Frenchgate is the heart of shopping in Doncaster, and its impressive line-up of brands is very popular with consumers.
“We were attracted by its position as a leading destination, combined with such a prominent location that captures the centre’s high footfall, and look forward to bringing our unique and authentic American food to the town.”
Ed’s Easy Diner opened the doors of its first diner in Soho, London, more than 25 years ago.
The company has continued to grow and now has more than 40 outlets across the country.
The eaterie specialises in traditional American food such as hamburgers, hot dogs and milkshakes.
The brand will bring its chrome fittings, red and white signature colour scheme and neon signage to a 2,600 sq ft restaurant in a prominent location on the upper level of South Central Square.
It follows the successful opening of The Mallard family restaurant and pub, part of Greene King’s Hungry Horse chain, at Frenchgate in May this year.
Karen Stainforth, marketing manager at Frenchgate, said: “We’re really pleased to be welcoming Ed’s Easy Diner and look forward to them bringing the fun and nostalgia of 1950s America to town.”
Frenchgate Shopping Centre has been at the heart of the town centre for more than 40 years and features 120 shops and eateries, including major brand names.
It was refurbished in 2008 and now covers 800, 000 sq ft of shopping space.
The complex attracts more than 17,5 million visitors every year.