New CEO takes over Doncaster-based sports firm

Lee Jenkinson, of XBlades Sports.
Lee Jenkinson, of XBlades Sports.

An international sports brand has appointed a new chief executive officer to head up all of its UK and France operations.

Lee Jenkinson has joined Doncaster-based XBlades Sports, which was originally founded in Australia in 1989 and has enjoyed significant growth since moving to the UK in 2012.

The 29-year-old joins the company from current Challenge Cup and Super League holders Leeds Rhinos rugby league club, where he has been employed in a senior management role for two years.

Lee said he was ‘delighted’ to be joining and has been tasked with growing the XBlades brand in both the UK and France and to achieve the company’s goal of being the number one rugby apparel supplier in the UK.