New £40m pool will surely impress 

Increased demand for UK holidays in 2019 has seen Butlin’s post 4% growth in summer holiday bookings compared to 12 months ago - and guests visiting the iconic holiday brand this year will reap the benefits of ongoing investment in facilities, entertainment and accommodation.

Top of the list of Butlin’s new additions is a £40m pool at their Bognor Regis resort which is due to open in early April and will accommodate almost 1,000 guests, with unique seaside and fairground-themed rides and interiors as well as a wave pool and special area for toddlers.
The brand – founded by Sir Billy Butlin in 1936 – has invested £6m in contemporary upgrades and refurbishments in all accommodation types across their resorts in Bognor Regis, Minehead and Skegness ahead of the start of 2019 family breaks in February.
With their ‘so much included in the price’ commitment, Butlin’s have once again lined up some incredible entertainment for this year: headliners during 2019 include ITV star Stephen Mulhern, Britain’s Got Talent winners Diversity, motorcycle daredevils Nitro Circus, children’s TV favourite Justin Fletcher plus the stars of Milkshake Live. And, in a new and exclusive live show, they welcome the world-famous Paddington Bear on all breaks.
“The demand for a Butlin’s break in 2019 is very encouraging and we feel it shows that families want lots to keep them entertained day and night, quality accommodation and delicious food options. It’s what Sir Billy set out to deliver more than 80 years ago and is what our guests still value today,” said Butlin’s Managing Director Jon Hendry-Pickup.
“I fully appreciate why concerns over foreign travel post-Brexit, delays that holidaymakers encountered at airports and ports last year, and even the very recent issues with flight problems due to drones mean that UK families are looking for a more convenient, hassle-free break. We’re here to help with that mission.”
Full details of all Butlin’s breaks are available at www.butlins.com 

An artist's impression of the new pool

An artist's impression of the new pool