Almost 50 jobs have been created with the opening of a 1950s American-style retro eaterie at Meadowhall.
Ed’s Easy Diner has opened in the shopping centre’s Oasis foodcourt.
The 48 full – and part-time posts at the diner are in addition to dozens of new jobs at the 13,000 sq ft Victoria’s Secret lingerie store.
Joe Gore, manager at Ed’s Easy Diner, said: “We opened on Wednesday and the trade has been brilliant so far. We were helped on opening night because of the cinema being busy with the Orange Wednesdays two-for-one offer.”
A spokesman for Ed’s Easy Diner, said: “The restaurant at Meadowhall is our 20th, offering an exciting new 1950s retro diner with classic American food and drink.
“To celebrate the new arrival, there will be an opening offer of a free burger to all those who sign up to the Ed’s Club at www.edseasydiner.com.”
The diner is open Monday to Thursday 9am-10pm, Friday to Saturday 9am-11pm and Sunday 10am -9pm.
A Meadowhall spokeswoman added: “Ed’s Diner is a great addition to the broad food and retail line up here at Meadowhall.
“The centre has welcomed five new store openings and a number of major refurbishments over the past six months, including Victoria’s Secret.
“We are proud to boast one of the country’s lowest empty unit rates – and, as ever, are in a number of talks with new retailers regarding further store openings both this side of Christmas and into 2014. There are in excess of 4,000 retail staff working at Meadowhall Shopping Centre – and this will rise to over 7,000 during the busy Christmas period.”
Claire Barber, head of shopping centre asset management for Meadowhall’s owners, British Land, said: “We are continually evolving the retail mix at the centre, and new international brands will play an increasing role.
“This continues our strong sales growth record and reflects the appeal of our exciting new brands.”