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Doncaster kitchenware firm ProCook celebrates best year on record

ProCook founder, Daniel O'Neill.
ProCook founder, Daniel O'Neill.

A Doncaster-based specialist kitchenware company is celebrating its most successful year on record.

ProCook, which has a store in the Lakeside Village Outlet, posted an increase of 20 per cent in sales driven by ongoing strong performance across the business.

The company’s like-for-like retail performance has increased 16 per cent with eCommerce sales posting comparable growth of 29 per cent.

The combined performance from both channels has resulted in total sales of just under £16m, with a growth in EBITDA to around £2.4m.

In addition to this, ProCook has undertaken further expansion, including a new store in the Resorts World Centre in Birmingham and acquiring a new headquarters.

ProCook founder Daniel O’Neill said the success was largely down to attracting more customers into their store.

He added: “It really has been an incredible 12 months for everyone at ProCook.

“We’ve seen better performance in all areas of the business with more customers coming through the doors and spending more when they do.

“The business growth has been dramatic and, with the impending move to our new HQ, the future looks extremely positive for ProCook.”

In addition to a strong financial performance over the past 12 months, ProCook also celebrated picking up two wins in the 2015 eCommerce awards, while the company also harbours further expansion plans in both the eCommerce and retail operations.

Steve Sanders, ProCook’s chief executive officer, said: “This was ProCook’s most successful year ever and clearly illustrates how continuing to focus on our core brand and its values is delivering stunning results.

“Within our outlets and to a growing number of web customers, we are now becoming a specialist destination.”

ProCook was founded 20 years ago and supplies kitchenware products.