Doncaster Racecourse has teamed up with leading sofa retailer DFS to offer fashionable females the chance to secure a fast-track pass to the final of the most-hotly anticipated style contests in the South Yorkshire calendar.
Ladies from across the region will be upping their efforts to stand out in the style stakes, in a bid to claim the coveted Best Dressed Lady title and win a bumper prize package at DFS Ladies Day on Thursday, September 10.
The Town Moor racecourse and long-term Ladies Day sponsors DFS are offering ladies the chance to skip the rigorous Best Dressed Lady judging process that takes place on the raceday, by taking part in the #selfieonasofa social media campaign.
Ladies are being invited to post a selfie of themselves sat on a sofa dressed in their Ladies Day finery and showcasing their Best Dressed credentials to Doncaster Racecourse’s Twitter, Facebook and Instagram pages using the designated hashtag #selfieonasofa. Judges from the racecourse will narrow down the top 10 most stylish ladies who upload their photos between now and midday on Wednesday August 19 before DFS selects the most stylish lady who will automatically make the final. The successful lady will also win County Enclosure tickets for herself and a guest to attend the raceday.
Kieran Gallagher, executive director at Doncaster racecourse, said: “Ladies Day is a fantastic social occasion, and the ladies in this part of the world never fail to impress with their stunning outfits and fashion statements.
“The competition to take the coveted Best Dressed Lady crown really is tough, as ladies need to really stand out among the crowds to be selected by the team of scouts on the day. #selfieonasofa is a fun and engaging campaign that gives ladies a unique opportunity to get a fast-track pass to the final and become one step closer to claiming the coveted prize package.”
Furniture company DFS, which has been part of the South Yorkshire landscape for more than 45 years and has become one of the UK’s most well-known retailer, is sponsoring Ladies Day at Doncaster Racecourse for the seventh successive year.
Mark Mallinder, Head of Marketing at DFS, said: “We’re delighted to continue our support of Ladies Day, part of the prestigious St. Leger Festival. As the UK’s biggest sofa company we’re looking forward to judging the #selfieonasofa competition and wish all of the ladies taking part, and those involved with Best Dressed Lady on the day, the very best of luck.”
The Best Dressed Lady competition has long been a highlight of DFS Ladies Day. Previous prize packages have included a holiday to New York, shopping vouchers, spa days and much more. The overall winner of the Best Dressed Lady will be invited back to represent Doncaster Racecourse in Yorkshire’s Best Dressed Lady 2015 – taking place back at Doncaster on Racing Post Trophy Day on October 24.
To be in with a chance of securing a fast track pass to the Best Dressed Lady final line up, ladies should upload their photos to @DoncasterRaces on Twitter, Doncaster Races or doncasterraces on Instagram using the hashtag #selfieonasofa.
For full terms and conditions visit: Doncaster Racecourse Best Dressed Ladies take a Sofa Selfie
The Ladbrokes St. Leger Festival takes place this year at Doncaster Racecourse from September 09-12. The J2O Spritz Leger Legends Day and its centrepiece the Leger Legends race marks day one, followed by the glitz and glamour of DFS Ladies’ Day on September 10. The penultimate day of the festival attracts some of the most prestigious racing of the week, with the long-established Socialites E-Cigarettes Doncaster Cup Gentleman’s Day taking centre-stage, before the Ladbrokes St. Leger Stakes brings the four-day bonanza to a dramatic climax on September 12.
For more information or to buy tickets please visit Doncsater Racecourse St Leger Festival or call 01302 304 200.