WOMBWELL’s Acorn brewery launched a new ale called Apollo, after figures showed January’s year-on-year sales rocketed by 31 per cent – nearly a third – in January.
In celebration, the company has created Apollo IPA, a five per cent ale with a citrus and spicy resin taste and the first of a showcase of American single variety hop IPAs for the year.
Other brews due later in the calender include: Bravo, Ace and Coloumbus – all with a Stars and Stripes pump clip.
Acorn managing director and head brewer Dave Hughes said: “We were very pleased to source a second US hop selection with the help of supplier Charles Faram.
“They are all different from the first US hop brews with some – for instance Sorachi Ace – still very new to British brewing.
“Our IPAs have been a great success. By raising our profile as an innovative brewer they have also helped generate overall sales growth.
“In January, traditionally the worst sales month of the year, we saw outstanding sales.”
In previous years the special brews have been themed on hops from the UK, USA, Europe and New Zealand.
With 47 IPAs released so far, Acorn claims the world record for brewing single variety hopped ales in this 19th century premium ale style.
The 50th brew will be marked by the rare Oregon grown Sorachi Ace for May.