Seems we’re going gaga over baby clobber.
The average child under one owns 56 different outfits and a typical tot’s wardrobe is worth £327, according to a new survey by Marks & Spencer.
More than half of all parents admit throwing baby clothes in the bin, which is why M&S is calling on mums and dads to recycle or ‘shwop’ more of their children’s baby clothing.
‘Shwopping’ is Marks & Spencer’s clothes recycling initiative where customers can donate any item of clothing, of any brand, to be reused, resold or recycled by charity partner Oxfam.
For more information on how to get involved visit www.marksandspencer.com/shwopping