Eddie Hearn says Kell Brook will face the dirtiest fighter he’s ever been in the ring with when Sheffield’s world champion takes on Diego Chaves a fortnight on Saturday.
The Matchroom promoter insists the IBF welterweight collision will be the most dangerous assignment for Brook since the 29-year-old turned professional 11 years ago.
And Hearn believes Brook must stand toe to toe with Chaves if he is to keep his world title.
“Kell won’t be able to tie Chaves up like he did Shawn Porter,” said Hearn. “Anybody who has seen Chaves fight knows that he will use his head, elbows, anything he can. He can be filthy. It would be a nightmare for Kell to box on the back foot, which is why we’ll see something different at Sheffield Arena on October 24.
“Kell cannot and will not run round the ring for 12 rounds with Chaves going after him. He has to take the centre of the ring and hit him, hard.
“Chaves says he will be in Kell’s face from the first bell to the last, and this guy can punch.
“Trading punches with a guy this aggressive brings its own danger, but that is what Kell is going to have to do. And that is one of the reasons why this is a much more dangerous fight than against Porter, or against anyone else.”
Hearn said Chaves had given opponents like Timothy Bradley, Brandon Rios and Keith Thurman “absolute fits”.
“This opponent is number four in the IBF, in the top 10 of the Ring Magazine, the bible of boxing, and is coming to win,” he said.
“But Sheffield has the best welterweight in the world and one of the best pound-for-pound boxers in the world in Kell and he knows the risk that he is taking in this fight.”
The fight was originally going to be a Pay Per View programme on TV - a proposal that was criticised by rival Sheffield promoter Dennis Hobson in The Star.
But that has now been changed and the show will be live on Sky Sports 1 and American network Showtime.
“I am looking forward to seeing 9,000 Sheffield fans make the Arena a cauldron,” Hearn added.
He said 7,500 tickets had been sold already.