Reds to look elsewhere after Fryatt blow

West Ham United's Carlton Cole battle for with Hull City's Matty Fryatt (right) during the npower Football League Championship match at Upton Park, London. PRESS ASSOCIATION Photo. Picture date: Saturday April 28, 2012. See PA story SOCCER West Ham. Photo credit should read: Nick Potts/PA Wire. RESTRICTIONS: Editorial use only. Maximum 45 images during a match. No video emulation or promotion as 'live'. No use in games, competitions, merchandise, betting or single club/player services. No use with unofficial audio, video, data, fixtures or club/league logos.

West Ham United's Carlton Cole battle for with Hull City's Matty Fryatt (right) during the npower Football League Championship match at Upton Park, London. PRESS ASSOCIATION Photo. Picture date: Saturday April 28, 2012. See PA story SOCCER West Ham. Photo credit should read: Nick Potts/PA Wire. RESTRICTIONS: Editorial use only. Maximum 45 images during a match. No video emulation or promotion as 'live'. No use in games, competitions, merchandise, betting or single club/player services. No use with unofficial audio, video, data, fixtures or club/league logos.

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Barnsley boss David Flitcroft will push ahead with plans to sign a loan striker during the emergency transfer window, after Hull boss Steve Bruce admitted it was “unlikely” that number one target Matty Fryatt would make a temporary switch to Oakwell.

Fryatt, who made his name at Leicester City before a £1.2m switch to Hull, has been told that he can leave the KC Stadium in the emergency loan window, and Reds boss Flitcroft was known to be a keen admirer.

But his Hull counterpart, Steve Bruce, said: “I’ve had the conversation with Matt and I said to him that he’s been out for a year.

“We’ve got six games in 11 weeks, so if there’s a chance for him to get out playing, then I’m not going to stand in his way.”

Nottingham Forest, Barnsley’s Championship rivals, also asked to take Fryatt on loan - but the striker rejected the move. Bruce added: “With Forest I’m not sure what the situation was. Barnsley have also made an enquiry, but I can’t see that one happening.”

Flitcroft, whose side face Watford this weekend, must now turn his attentions elsewhere - especially with concerns around the fitness of recent signing Marcus Pedersen.

The Reds boss remains a keen admirer of Billy Sharp and Leroy Lita, formerly of Sheffield United and Wednesday respectively, but it is understood that wage demands may scupper a move for either striker.