Doncaster is top of the shops - after being named one of the top 50 shopping destinations in the UK.
The town centre beat off big Yorkshire favourites including Bradford and Harrogate in the survey which ranked 1,500 places to shop across the length and breadth of Britain.
The thumbs up came from retail consultancy firm Verdict, which placed Doncaster at number 48 in the comprehensive country-wide rundown.
The news received plaudits from Doncaster mayor Ros Jones.
However, market stall holder Mick Maye wants to see more parking available in the town centre to help boost figures.
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See more on this story in next week’s Free Press.
Click to see our video on Mr Maye’s thoughts about what he thinks is Doncaster’s jewel in the crown.