TV presenter Tim Lovejoy on the ‘Let There Be Beer’ campaign

Undated Handout Photo of Tim Lovejoy. See PA Feature SHOWBIZ 5Mins1. Picture credit should read: PA Photo/Emilie Fjola Sandy. WARNING: This picture must only be used to accompany PA Feature SHOWBIZ 5Mins1.

Undated Handout Photo of Tim Lovejoy. See PA Feature SHOWBIZ 5Mins1. Picture credit should read: PA Photo/Emilie Fjola Sandy. WARNING: This picture must only be used to accompany PA Feature SHOWBIZ 5Mins1.

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Tim Lovejoy, 45, is best known for presenting Sunday Brunch on Channel 4 and for his love of sport, especially Chelsea FC.

Here he discusses his latest ‘Let There Be Beer’ campaign.

Q: Tell us about the ‘Let There Be Beer’ campaign

A: It’s run by the British beer industry, and it’s basically trying to get people interested in beer. The bit I’m doing is trying to get people used to the idea of matching beers with food, in the way you match wine with food. It does work, and I’m not just saying that because I’m on the campaign! You have a nice ale with a roast dinner, or a nice light lager with something like a fish dish or maybe some barbecued meat. I think everybody knows that with a good curry, you have to have a lager. You’re not going to have a glass of champagne with a curry, are you? It’s just taking that principle on and making sure people know about it.

Q: What’s your all-time favourite beer and food combo?

I would say the two that I think I’ve done throughout history are curry and beer, and roast dinner and ale. But during this campaign I travelled round the country and tried different lagers with different combinations of food, and I must admit I really quite liked putting continental lagers with continental European food. It works.

Q: Would you say you’re more of a lager drinker than a beer man?

No I’m not. I’ve never been like that. I’ve always liked all the range of beers. So it wasn’t a hard task to get me onto doing this job.