HEALTH bosses have joined forces with road safety campaigners to urge young motorists to take more care on Doncaster’s roads.
The moves comes after it was revealed nearly 2,200 people were admitted to hospitals in the area in just five months following crashes.
The campaign in conjunction with road safety charity Brake has the backing of top brass at Doncaster and Bassetlaw Hospitals NHS Foundation Trust after the daughter of director Ian Greenwood was killed in a head-on smash.
Alice was a back-seat passenger in a car driven by her mum when boy racers ploughed into the vehicle.
Mr Greenwood said: “Alice was just 12 and was full of life. In a split second, all that changed. Six cars had been racing each other along a country road – and two of the young drivers were also killed.
“Alice’s mother was badly injured in the crash in 2008 and spent many months in and out of hospital. That was three families devastated forever for a few minutes’ speeding.
“I can’t emphasise enough the importance of stopping this needless loss of young lives on our roads. Young people must look out for themselves and their friends, and speak out against dangerous behaviour. Take the pledge – the pledge to drive safely – and save lives.”
Between April and September 1,352 people were admitted at Doncaster Royal Infirmary’s A&E department following a crash. A further 348 and 479 were admitted to minor injury units at Mexborough Montagu and Bassetlaw Hospital respectively.
Brake is launching its annual road safety campaign this week which this year will be called Too Young to Die.
Those behind the campaign say many crashes are preventable with many often caused by people driving too fast, overtaking dangerously, driving while using a mobile, driving while drunk or on drugs or while tired, or failing to wear a seat belt.
The cost of car crashes, including healthcare, is estimated by the Department for Transport at £1.5 billion a year.