Advertising hoardings across Sheffield will display live score updates from this weekend's Championship play-off final.
Digital advertising boards across the city will update fans unable to make the game with live reactions to the score, including details of scorers - meaning that supporters not at Wembley will be able to follow the game as it happens.
The Football League has launched the innovative promotional campaign ahead of this weekend’s finals with digital display boards in Hull, Wednesday's rivals, also carrying the score updates.
The campaign also includes the iconic London North Towers which will be used to promote all three play-off finals prior to each match.
Wednesday are taking on Hull at 5pm on Saturday for a place in the Premiership while Barnsley face Millwall in the League One play-off final while in League Two, Plymouth Argyle and AFC Wimbledon will go head to head.
The live score updates are part of the League’s #OnlyOne campaign which has been created to ensure the drama and excitement of the Sky Bet Play-Off Finals is brought to the towns and cities of the competing teams.
The campaign is set to reach an estimated 6.6 million people in the build-up and over the weekend.
The aim of the campaign is to ensure the drama and excitement of Wembley is represented in the local towns and cities of the teams competing in the Sky Bet Play-Off Finals.
The #OnlyOne campaign marks the first time The Football League has promoted the Play-Off Finals to a regional audience in this way, and is the latest in a series of innovative marketing activities it has undertaken to promote its events at Wembley.
Commenting on the activity, Drew Barrand, Marketing Director at The Football League said: “We wanted to take the drama and excitement of this weekend’s Sky Bet Play-Off Finals to the local towns and cities of the teams competing in the Finals. By providing live match updates and animated creative during the game we hope to engage a wider audience in these regions beyond the many thousands of fans that will be in the stadium.
“The Football League is committed to finding new and innovative ways to enable more and more people to enjoy our competitions.”
For each of the three match days, live score updates will be displayed on regional 6-sheet posters in the towns and cities of the competing teams. The core creative focuses on two team specific figures with spotlights on each. When a goal is scored that clubs figure celebrates with confetti, and the spotlight is turned off on the team conceding the goal.
The advertising inventory will be supported by online archive content of classic Play-Off Final matches and moments.
All three Sky Bet Play-Off Final matches will be screened live by Sky Sports. In addition to the domestic television coverage, the matches have attracted global interest and will be broadcast around the world.