Lorraine Kelly and celebrity chef, James Tanner are calling on everyone who loves making tasty treats to don their aprons, grab a wooden spoon and bake a cake for a hero!
The annual Help for Heroes Colossal Cake Sale will take place from April 19 – May 5.
When the Colossal Cake Sale was launched the idea was simple; wouldn’t it be wonderful if every community held a cake sale? That’s what Help for Heroes hopes thousands of its supporters will do this year. Whether selling trays of cakes in the office, holding a bake sale at school or organising a cake sale in the local shopping mall, every cupcake, brownie and coffee cake sold will help provide vital support to those who have suffered life-changing injuries and their families, for life.
Whitworths Sugar is sponsoring this year’s Colossal Cake Sale and aims to entice the nation to throw on an apron, pick up a wooden spoon and bake their way to fundraising for the nation’s heroes. To show its support Whitworths Sugar is launching specially branded Help for Heroes sugar packs which will go on sale in Asda stores nationwide from early April. For every special sugar pack sold, Whitworths Sugar will donate 2p to one of the nation’s best loved charities.
With 10,535 British men and women injured in the recent conflicts in Iraq and Afghanistan, and Combat Stress estimating that 40,000 Servicemen and women will suffer from some form of invisible injury over the coming years, Help for Heroes has stressed the importance of the need to provide lifelong support.
The funds raised by the Colossal Cake Sale will help the Charity continue to deliver direct support to wounded Service Personnel and Veterans including a key new project this year, the Hidden Wounds Psychological Wellbeing Programme, as well as the on-going development of Help for Heroes’ four Recovery Centres at Catterick, Colchester, Plymouth and Tidworth. These projects will be instrumental in the long term support of individuals and their families.
Lorraine Kelly, Patron of Help for Heroes: “We all want to do our bit for Help for Heroes so how about holding a cake sale; it can be as small or as big as you like. You can have fun and raise money; I’m going to do it, with a little help from James – and if I can do it, anyone can! So please, please join us.”
Jon Tanner, Managing Director, Whitworths Sugar: “Whitworths Sugar is proud to be supporting Help for Heroes with their annual Colossal Cake Sale - it’s a brilliant initiative and, by offering our support, we hope to raise lots of funds for our nation’s heroes. Our specially created Help For Heroes sugar packs include a donation so, with recipes and tips available on the Whitworths Sugar website – all that’s left to do is roll up your sleeves, pop on an apron and get baking!”
Emma Parry, Co-Founder, Help for Heroes: “H4H is all about ‘doing your bit’ and taking part in the Colossal Cake Sale is a wonderful example of people rallying support and having fun while they raise money for a wonderful cause. It is a great way for supporters with a sweet tooth to get involved whether you bake or buy! ”
Every cake sale organiser will receive a free Colossal Cake Sale fundraising pack to help make each event a success, including Help for Heroes wristbands, lapel pins, collecting tins, bunting, balloons and stickers.
Register your event at www.colossalcakesale.org.uk
There’s also a whole host of Help for Heroes merchandise available on the website, from t-towels, aprons and oven gloves to mugs, teddies and hoodies. Visit shop.helpforheroes.org.uk/categories/Colossal_Cake_Sale