Cute Ethan Crossland is quite literally a real sweetie - after being chosen as the star of a new nationwide chocolate bar campaign.
The Bessacarr boy was picked from hundreds of youngsters from across the UK to feature on packs of Kinder chocolate in the run up to Easter.
And proud mum Debbie has snapped up plenty of packets of the sweet treat starring her son after he was one of just a handful of children picked to star on the bars.
She said: “We knew he’d won and been picked, but there was a delay on finding out he’d been chosen to the packets appearing in the shops.
“We kept looking in the supermarket for them and when I eventually saw them in the shop, I just squealed with delight.
“The woman next to me in the shop asked me if I was alright because she thought I’d seen a spider or something.”
Willow Primary School pupil Ethan, six, was picked by the confectionery giant after entering a contest where participants had to send off a photo and a short note explaining what made them happy.
Debbie, of Clayworth Drive, said: “Ethan has two brothers who have epilepsy and he helps them out. He likes looking after them and doing things for them and loves to make them smile.
He said that looking after them makes him happy.”
And his story about siblings Matthew, 11 and Daniel, three, struck a chord with judges who picked his entry to go to the public vote with his photo chosen to feature on the bars along with five other children from across Britain.
Said Debbie: “It was so exciting when I saw his face on the packs for the first time. Things like this don’t happen to people like us, so its really amazing.”
But Ethan is taking his new found fame in his stride.
“He went to a birthday party and all of his friends started calling him Kinder boy. He is really excited about it and thinks he’s famous now,” she said.
“He does get a bit embarrassed about it sometimes when people ask him for his autograph and things but he is really enjoying seeing his face on the packs when we are out and about.”