While the horse meat scandal may be bad for the supermarkets, business is booming for Doncaster butchers.
Local butchers say they’ve had an increase in new customers because people have become increasingly wary about buying supermarket meat.
Julie Betreen, 46, of W and J Butchers said: “It’s attracted a whole new generation of people to the butchers, we never would have seen people in their 20s before this. People have even been asking us for the recipe for lasagne because they don’t trust the supermarket ones anymore.”
Shoppers James and Valerie Hincliffe travelled all the way from Bramley to Doncaster market because they feel they can ‘trust the Doncaster butchers.’
Valerie, 60, said: “I used to go to Tesco for things like mince, but I’d never ever use a supermarket for meat now, at least when you go to the butcher you know exactly what you’re getting,”
Phil Armstrong, 47, runs the award winning Doncaster butchers, Plane and Armstrong, and says he thinks their customers have responded well to the meat tags which prove which farm each piece of meat has come from.
He said: “We only use meat from farms around Doncaster. These tags which track where the meat has come from, help to give our customers piece of mind.”
Margaret Chorleworth says she will only use butchers for her meat now because she likes to be able to sample it and see it packed up before she buys it.
She added: “You might pay a little bit more, but I’ve never had a bad piece of meat from the butchers. Quality is far more hit and miss when you buy it from a supermarket and as we now know, they could have put anything in it.”