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Ad campaign is a hit for Axholme team

Pupils of the Axholme Academy with David Parkin, of Parkin's Butchers, Crowle are creating a ad campaign to make farming more attractive to the younger generation. Picture: Andrew Roe

Pupils of the Axholme Academy with David Parkin, of Parkin's Butchers, Crowle are creating a ad campaign to make farming more attractive to the younger generation. Picture: Andrew Roe

Today’s Lincolnshire Show should pull in the crowds, after its advertising got a boost from winning students at The Axholme Academy in Crowle.

Youngsters from the north of the Isle took up the gauntlet after show organisers issued a challenge to schools and academies, for new and innovative ways to attract young people to the annual event.

By linking up with a business that has outlets at both Crowle and Epworth, students stirred up interest in Crowle Market Place with their well-orchestrated filmed campaign.

Pupils teamed up with Parkin’s Butchers, who supplied a tractor as a centrepiece for their filming of promotional literature.

Parkins’ also donated some of their sausages to be used in the daytime shoot.

Butcher David Smith said: “We were more than willing to be involved with a local project and help both the students and the Lincolnshire Show.

“It was a cracking idea for them to get out here and film their project, and we worked well together to promote farming and the show. The set-up did attract quite a bit of interest in Crowle.”

Butcher David Parkin worked outside his shop with students and supplied his own tractor for the shoot.

As he has his own small farm in the Isle, with both sheep and cattle, he proved a valuable source of information and was able to answer students’ many questions about farming itself.

Students Charlie Thompson and Ellie Fowler were involved in the initiative. They said: “This was a big opportunity for us to take part in something fantastic and help make the Lincolnshire Show more appealing to a younger generation.

“When people see the article in the paper the older generation may remember the show from its older days.”

Held over two days on the 200 acre Lincolnshire Showground, the Lincolnshire show has evolved in to a one-stop event for families, schools and couples as it celebrates all that’s good about the county.

Main attractions this year include the RAF Falcons, stunt and gymnastic teams performing daring feats on motocross bikes and on horseback, plus the legendary sheep show.

One new addition this year is a tech-savvy garden that comes to life as visitors tweet about it. The inner depths of the garden are only seen when excitement about it and public twittering is at a peak.

Axholme Academy teacher Hayley Childs said: “Pupils filmed a television advert and one for the radio then presented it to judges on Tuesday. They jazzed up the show’s advertising generally with fluorescent colours and went out on location, getting local businesses involved.”

She continued: “They made a fantastic job of it and had some really good fun too, riding tractors and eating sausages. It was a big success.”

 

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