Dec shares the small screen with a pair of Ants

Doncaster butcher Antony Ward stars alongside Ant and Dec in the new Morrisons' advertising campaign, currently featuring on the nation's small screens.
Doncaster butcher Antony Ward stars alongside Ant and Dec in the new Morrisons' advertising campaign, currently featuring on the nation's small screens.

celebrity presenter Dec has a new Ant - from Doncaster - appearing with him on screen in a new TV advert.

But the original Ant will also be alongside him when he introduces Doncaster butcher Antony Ward to the nation in the latest Morrisons’ advertising campaign.

In a series of brand new adverts that see the Geordie duo lift the lid on what makes Morrisons say makes them different – the real craft skills and experts you see in its stores - Antony demonstrates his butchery expertise to the celebrity pair.

A Morrisons’ employee for over a decade and a butcher since he was 17 years old, he is said to more than a match for the boys’ banter and can be seen guiding the celebrity entertainers through the real journey of the meat bought by customers from his counter.

Viewers will watch him introducing Ant and Dec to some traditional British breeds of cattle, before they are seen helping him behind his counter.

“I hope it will inspire shoppers to approach the counter and try different cuts of meat.

“It’s my job to introduce customers to new cuts and different flavours. We’re also here to help prepare the meat just the way our customers like it. My personal favourite is our traditional British breeds beef range.”