The Salvation Army shop in Conisbrough has played a key part in helping to raise an extra £5,168 of funds for the charity;.
Staff from Salvation Army shops across Yorkshire encouraged customers to donate to Gift Aid, which raised the extra sum.
But the charity said up to a further £10,029 could have been claimed if all donations had been gift aided.
Across the area, just 29 per cent of donations were gift aided in May.
The Conisbrough shop is now joining Salvation Army shops across the UK to launch a campaign to encourage donors to ‘Say YES to Gift Aid’.
Linda Mayers, area manager, said: “We’re grateful for all the donations we receive, however it really does make a big difference when our customers agree to let us claim Gift Aid on their donations,”
Gift Aid means that charities can claim an extra 25 pence from the Government for every pound they make.
The average bag of donations to a Salvation Army shop is worth around £20, so with Gift Aid it becomes worth £25.
The Salvation Army provides homelessness and addiction services, care for older people, help at emergency incidents, support for adult victims of human trafficking, a Family Tracing Service and much more.
For more information about Salvation Army Trading Company shops visit: www.salvationarmytrading.org