Royal seal of approval for Sheffield-based road safety firm

The Floow staff:- Claire Sargeant, account director, Tony Spalding, chairman of RoadSafe, Paul Ridgway, head of technical development & operations and co-founder, David James, chief operations officer, 'Aldo Monteforte, chief executive officer and co-founder, Dr Sam Chapman, innovation leader and co-founder Andy Goldby, chief product officer.
The Floow staff:- Claire Sargeant, account director, Tony Spalding, chairman of RoadSafe, Paul Ridgway, head of technical development & operations and co-founder, David James, chief operations officer, 'Aldo Monteforte, chief executive officer and co-founder, Dr Sam Chapman, innovation leader and co-founder Andy Goldby, chief product officer.

Bosses at a Sheffield-based firm which designs unique data management that delivers feedback on how someone is driving are set for a royal appointment after scooping a coveted award.

The Floow took home the Prince Michael International Road Safety Award in recognition of its telematics data management platform.

Company bosses are now set to pick up the award from Prince Michael of Kent, patron of the commission for Global Road Safety, at a formal ceremony on December 8.

Aldo Monteforte, founder and chief executive officer at The Floow, said: “We are truly honoured to be receiving the award in recognition of the contribution that our organisation has made to increasing awareness of driver behaviour, and how small changes to the way in which young people drive can make significant improvements to their safety on the roads.”

The company takes GPS and accelerometer data from telematics devices such as ‘black boxes’ or from a Smartphone in customers’ cars.

These devices enable The Floow to monitor driving behaviours including smooth driving, acceleration, braking, and speed in comparison to other road users on the same stretch of road.

The Floow analyses this data to deliver bespoke online and app-based feedback to develop the driver’s insight on areas for improving safety after every journey.

Tony Spalding, chairman of RoadSafe, the organisation behind the PMIRSA, recently visited The Floow’s Sheffield headquarters to meet with the 60-strong team of scientists, engineers, designers and support staff. He said the company’s technology has been “crucial” in changing driver behaviour for the better and making our roads safer.