Doncaster-based potato supply firm unveils spud growing initiative

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An independent potato supply firm is launching a new service to encourage more people to grow their own spuds.

Higgins, based in Finningley, Doncaster, has introduced Potato Grow to the market, allowing customers to pick their favourite potato, order seeds and get them delivered straight to their home or workplace so they can grow their own crop.

David Higgins, Higgins’ group managing director, said: “We are really excited to be launching this new service and taking our seed potatoes directly to the consumer. Here at Higgins, we grow traditional and new potato varieties which we then provide as seed to customers in over 25 countries around the world. With this knowledge and experience, we feel we are in the best position to help people understand, grow and taste their own finest potatoes. We are really confident that if people try our seed potatoes using our easy to use guides and advice, they will get real satisfaction of growing a home produced potato and be able to taste the difference.”

Established in 1959 by Michael Higgins, the company has remained in the same family ever since.