Company’s sales success

A MISTERTON business hopes for rapid global growth, creating many more jobs, after securing working capital from The Co-operative Bank.

Online retailer Kids Playstore, which employs seven people at its base in Fox Covert Lane, will use the undisclosed funds to start importing white label goods from China which will be branded with the company logo.

The business has been successfully selling branded indoor and outdoor toys, games, bikes and children’s bedroom furniture online since 2007. It hopes to increase turnover from £1.5 million to £20 million within the next three to five years.

Manager director Rob Rawlinson got involved in the business at the start of 2010 when owner Marieanna Gurney needed help to support business growth.

The firm sells over 5,500 products from 59 manufacturers such as Lego, Little Tykes, Kidkraft and Plum Products, but will also now import products and brand them with its logo in order to improve profit margins and brand awareness.

The first product to be branded by Kids Playstore will be unique dolls houses which arrive in the UK in mid-October to be distributed in time to hit the Christmas market.

Mr Rawlinson said: “I had a business plan and the process has been absolutely perfect.”