rotherham residents will have no excuse for not getting their five a day after a £1.7m investment into fresh produce at one of the town’s biggest supermarkets.
There will be more than 450 lines of fresh fruit available once the Morrisons in Parkgate is transformed under the chain’s Store Of The Future programme.
The new store will be launched on November 6 with new lines including yellow courgettes and tinkerbell peppers.
The store will feature ice beds and misting technology to optimise the freshness of the food on offer.
Morrisons staff have undergone intensive training on product knowledge so that they can advise customers and suggest cooking tips, food combinations and matching wines.
William Roe, Morrisons Store of the Future director, said: “We are so excited to be bringing this fresh food offer to Rotherham Parkgate. The new concept store has a fresh market feel with surprising produce and an exciting layout but still features the same great prices making it an affordable choice for both existing and new customers.
“We wanted to create the UK’s best food shopping experience and something that none of our customers would have seen before yet still provide great value on all our produce which is something Morrisons is renowned for across the UK.”
The Stadium Way store will be closed for its final transformation on November 5 and will re-open on November 6.