Blood donors who are O Rh negative (O-) are being asked to come forward following the festive period.
Blood stocks can often dip around holiday time as people get distracted and can’t always attend their sessions.
In addition, the recent outbreak of norovirus, has led to a dramatic increase in the number of people correctly cancelling their appointments.
Non-attendance by O-neg donors increased by 50 per cent just before New Year.
Jon Latham, Assistant Director of Marketing for NHS Blood and Transplant, said: “We would like to urge all O- donors to walk into their most convenient donor session to give blood to help rebuild stock levels. We are always grateful to donors who respond to calls such as this and appreciate that in doing so they do give up some of their precious time. Waiting times may vary in the next few days as we try to accommodate all donors. Demand for blood never stops and O- donors can help to ensure healthy blood stocks in the upcoming weeks, by giving blood now and in the next few days.”
For more information, to book an appointment or to find a local blood donor session please call 0300 123 23 23 or visit www.blood.co.uk