ONCE reporters on local newspapers aspired to equal the ground breaking stories broken by media types from lofty international organisations like the BBC.
Not for them the mundanity of village fetes and cats stuck up trees. In our fast paced multi-media global news industry it’s good to see the BBC getting out into the world and reporting the things that matter.
There’s no shortage of things kicking off .
Apparently we’re heading for a war with Iran, there’s been the worst ever international economic crash, a bloke has leaped from a capsule dangling from a balloon 24 miles up in the sky and broken the speed of sound.
But what is supposed to get the nation’s pulse racing has been aired so much that it’s been the lead story for a week and is starting to turn people off.
When I came into work after a week off I had the radio on in my car and it was tuned into the BBC.
Radio Sheffield had a phone-in about the BBC director general who had just resigned and whether he should have been given his £450,000 payoff.
I flicked a button and retuned to Radio 4.
They were again talking about the director general and whether he should have been given a £450,000 payoff.
It had been the same the day before. Yes - the lead story on the news was about the director general resigning just before the news about his £450,000 payoff was revealed.
On Saturday the top story was again an interview with the director general of the BBC asking him if he thought he should consider his position.
Obviously a time of reckoning has had to come for people involved in The Jimmy Savile abuse scandal.
But BBC navel gazing has developed into a war between layers of management and different news teams taking pot shots at each other.
By the time you read this the lead story will be about the terrible ramifications of a BBC middle-manager being off work with a bad back.
When this has been contested in the High Court and torn to shreds on the Today programme, they could maybe find a BBC researcher explaining the provenance of an unexpected blue shade of fluff they have found in their belly button.
That one would probably be shelved after being scheduled as a watertight Newsnight expose.
An interesting and challenging task for the BBC news team could be to find out how many traffic accidents have been caused by drivers jolted with excitement as the latest thrilling instalment about their organisation is revealed, in comparison with the ones who fell asleep at the wheel and hit the car in front.
Excuse me while I phone up the fire brigade - suddenly rescued cats from trees in Swinton seem more interesting than ever.