A YORKSHIRE bus company is offering customers free bus travel for the day.
On Saturday May 17 anyone who uses Stagecoach Yorkshire in Mexborough, Doncaster, Rotherham and Barnsley will not have to pay a penny to travel.
The company is launching its Free Fares Day to celebrate growing numbers of customers - a 3.2 per cen
t growth in passengers overall, the equivalent of almost half a million more journeys, and a 5 per cent increase in the number of adult fare paying passengers.
The 224 route from Doncaster to Mexborough has seen an increase of more than 30 per cent.
Stagecoach Yorkshire says that the rises are due to extensive service improvements a year ago, their biggest changes in 20 years.
The company, which bought Yorkshire Traction in 2005, says that the Free Fares Day is intended to be thank-you to their customers.
Rupert Cox, Stagecoach Yorkshire's commercial director said: "As with any major operation involving so many services, it is extremely difficult to please everyone all the time but, by and large, there has been a very positive response to all the changes we made and this has been reflected in passenger numbers."
Free travel on May 17 applies all day, apart from Stagecoach East Midlands services 19/19A, 19B, 22, 25 and 99.
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