Final reductions, 75 per cent off signs, and buy-one-get-one-free offers all over the shop.
Showing restraint in January is difficult and, when it comes to the sales, virtually impossible.
Little wonder our wardrobes and closets are bulging at the hinges.
The average woman’s wardrobe houses more than 600 dresses and 400 pairs of shoes over the course of a lifetime, according to a recent study by MyCelebrityFashion.co.uk, while a poll by Sure Women Linen Dry last year revealed we spend a whopping £84,000 on clothes.
However, despite that, around two thirds of us (63 per cent) throw away unwanted garments rather than re-selling or recycling them.
Now, with a wave of new season trends about to hit stores, it’s time to detox your wardrobe.
More than a third of women (37 per cent) admit they purchased at least two pieces of clothing that follow the latest fashion trends each month, according to recent research by MyVoucherCodes.co.uk.
“By the end of January all the fashion magazines bring out their trend predictions for the year, so you can see which items in your wardrobe are worth holding on to for next season,” advises Mark Heyes, stylist on ITV1’s Lorraine and Ecover’s Wear and Care Feel Good fashion expert.
“Be honest. Ask yourself when the last time was that you wore something. If it’s an item that’s been at the back of the wardrobe for a couple of years then it needs to go because it’s unlikely you’re ever going to wear it again.”
Assess your sizing too. If you’re holding on to a size 10 dress that you were squeezing into years ago, it’s time to say goodbye.
There’s no need to throw away clothes just because they are surplus to your style requirements. Instead, take them to a charity shop or recycling centre.
Another great way of minimising wardrobe waste - and snapping up new additions in the process - is with swishing, aka clothes swapping.
Whether it’s an organised gathering or a group of friends or colleagues, swishing parties are going down a storm in the current cash-strapped times.
“If they don’t suit you any more, get together with your friends for a swishing event and swap your gorgeous but unwanted garments to get something that’s brand spanking new to you,” suggests Heyes.
There may well be hidden gems at the back of your closet that simply need some TLC.
Sort out the clothes that require repairs and either fix them yourself or take them to the tailors. You can also inject new life into tired clothes with a stain remover, and get extra mileage out of your everyday clothes.
If you’re rewarding yourself with a new closet addition, think investment and shop with a business-savvy head and you may even make money on your purchases.
“People hear the term investment and automatically think designer items that cost thousands, but the high street is a goldmine of collectable clothes that over time will go up in value as long as they are looked after,” says Tracy Martin, TV fashion expert.