Perfume style makes scents!
The glamorous month-long Fashion Week calendar has kicked off in style, stopping off at New York, London, Milan and Paris.
But if your show tickets got lost in the post, you could still come up smelling of roses - or something equally gorgeous, by seeking out the designers’ scents instead.
Lanvin even incorporated fragrance into the spring/summer 13 catwalk with models carrying ornate perfume bottle-shaped handbags.
Fashion and fragrance have gone hand-in-hand for almost a decade - a trend that started in 1921 when Coco Chanel commissioned a perfumer to create a scent that embodied the House of Chanel.
He produced several versions, including the now iconic No.5, named after the number of the sample Chanel liked best. Originally bestowed as a gift to regular clients, the perfume’s popularity prompted her to begin selling it and No.5 still remains one of the best-known fragrances in the world.
“A signature scent is more about the image of the brand, rather than following fashions,” explains Louise Turner, Roberto Cavalli perfumer.
“It should be classic, recognisable and pass the test of time.”
Unlike the trend-led runway fashion, these fragrances won’t date after just one season.
Get carried away with the latest catwalk scents from the four corners of the fashion globe.
New York - Marc Jacobs
Sunny and upbeat, Marc Jacobs has dressed up his popular fragrances in a rainbow of spirited spring colours. The limited Sunshine Editions include Daisy Marc Jacobs EDT (£45), Daisy Marc Jacobs Eau So Fresh EDT (£48), and Oh, Lola Marc Jacobs Sunsheer EDP (£47). Available nationwide from February 27.
London - Tom Ford
Famed for his elegant, feminine silhouettes, the designer likens his latest Violet Blonde fragrance to “a beautifully dressed woman whose refined presence charms, then fascinates, and ultimately seduces you”. EDP, from £48, available at Tom Ford counters nationwide (0870 034 2566).
London - Burberry
Marking Burberry Body’s first anniversary, the British uber-brand has introduced Rose Gold for some birthday bling. Like a piece of jewellery, Burberry Body Rose Gold is encased in a multi-faceted lacquered bottle. EDP, from £55, available nationwide.
London - Vivienne Westwood
Just like the grand dame of fashion’s catwalks, Vivienne Westwood’s fragrances are playful, mischievous yet seductive. The bottle of Cheeky Alice resembles the flask of a magic potion, adorned with a heart bracelet in trademark Westwood red. Her scent sister, Flirty Alice, joins the line-up in April. EDT, from £32, available nationwide (0800 083 6316).
Milan - Marni
Arriving fashionably late to the designer perfume party, Marni’s signature fragrance flaunts a trademark eye-catching pattern. Marni pairs hot and cool spicy notes for a two-toned duality that works like a bold print. EDP, from £68, exclusively available at www.harrods.com.
Paris - Chanel
Like a little black dress, Coco Noir is magnetic and uncompromising. The fragrance notes are described like the black velvet of a famous Venetian craftsman who dyed his cloth in successive layers to bring radiance out of the darkness - think sandalwood, vetiver, frankincense, patchouli, vanilla, tonka bean and musk. EDP, from £75, available at Chanel counters nationwide.
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Thursday 23 May 2013
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